RFM ANALYSIS :
RFM is an information-driven client segmentation method that permits advertisers to make strategic choices. It engages marketers to rapidly distinguish and segment clients into homogeneous users and target them with customized and unique promoting strategies. Ultimately, this will improve customer engagement and retention rate..
Brands that lacks monetary factors like a readership, viewership, can utilize RFE (Recency, Frequency, and Engagement value) analysis instead of monetary factors. Additionally, the Engagement metrics can also be defined as a composite value as per other metrics like visit duration, bounce rate, time spent per page, and a number of pages visited.
